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FormRouter upgrade enables CRM integration
with salesforce.com
New integration allows Adobe PDF, Microsoft
InfoPath, Microsoft Excel, ASP.NET and HTML forms to populate
salesforce.com
CARY, N.C. (March 23, 2004) – FormRouter, Inc., announced
today the availability of new integration capabilities supporting
customer implementations of salesforce.com, the global leader
in on demand customer relationship management (CRM) services.
With FormRouter’s ProPack upgrade, sales and marketing
professionals can develop secure, Internet-hosted forms in
minutes that are fully integrated with salesforce.com’s
marketing campaign and sales force automation capabilities.
FormRouter’s new integration with salesforce.com enables
large and small organizations to fully automate the process
of loading sales and marketing leads into their sales automation
software. “Many organizations capture sales leads over
the Internet,” says Kurt Kaliebe, VP of Business Development
for FormRouter, Inc. “We have leveraged the sforce API
to provide out-of-the-box integration between popular form
development tools and salesforce.com. The solution can be
deployed in minutes and requires no CGI scripts, no servers
and no programming.” Coupled with FormRouter’s recently
announced integration with VeriSign® and Authorize.Net®,
salesforce.com customers have new options for hosted surveys,
event registrations and secure online payment processing.
“We utilize salesforce.com every day to manage our marketing
and sales processes,” says FormRouter CEO Chris M. Pieper.
“This capability was critical to our deployment of salesforce.com
as we use a variety of PDF, HTML, ASP.NET and Flash forms
throughout our marketing campaigns. With this additional capability,
our customers can now capture Web leads directly to their
desktop databases while simultaneously posting results into
their salesforce.com account. Everything is captured in real-time,
right when forms are submitted.”
About FormRouter
FormRouter is redefining how large and small organizations
deploy electronic forms. FormRouter’s hosted service
slashes the cost, reduces the time and simplifies the task
of collecting data through forms. Using FormRouter, non-programmers
and IT professionals can deploy Adobe® PDF®, Microsoft®
Excel®, HTML, Macromedia® Flash, ASP.NET and WAP forms
in minutes with no servers and no programming. Encrypted results
can be downloaded to Microsoft Access®, Microsoft Excel
or any ODBC compliant database. Integrated alerts support
e-mail notification, payment processing through VeriSign®
and Authorize.Net® and CRM integration with salesforce.com.
Your form | Online | 5 minutes | Secure | No programming.
To learn more about FormRouter, visit www.FormRouter.com.
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