Truescents LLC Captures 16,000 Advertising Responses with FormRouter

Service routes responses directly to desktop database

CARY, N.C. (July 14, 2004) – FormRouter, Inc., announced today that Truescents LLC, a leading specialty bath product manufacturer, implemented FormRouter’s FastTrack Service to capture responses from a national advertising campaign. FastTrack provides full service online form building, hosting and data routing.

“FormRouter has saved me a tremendous amount of time, is very user friendly, and their customer service has been awesome,” stated Jennifer McNiel, customer service manager for Truescents. “The data flowed quickly which was important since we received 12,000 responses in four hours.”

By utilizing an online form as the response mechanism to the advertising campaign, Truescents was able to capture complete contact information. With a FormRouter-enabled form and no programming, responses were seamlessly captured into a database for future marketing campaigns. Previous forms on the Truescents Website routed responses to customer service via E-mail. While this approach had worked in the past, E-mail was not an ideal method for managing thousands of responses. Truescents required a database and didn’t want to cut and paste or re-key thousands of responses.

“FormRouter’s FastTrack service is designed for users that don’t have the time to build a custom solution. With the magazine promotion about to hit the stands, Truescents needed a solution in days, not weeks or months,” said Kurt Kaliebe, vice president, business development for FormRouter.

About FormRouter

FormRouter is redefining how large and small organizations deploy electronic forms. FormRouter’s hosted service slashes the cost, reduces the time and simplifies the task of collecting data through forms. Using FormRouter, non-programmers and IT professionals can deploy Adobe® PDF®, Microsoft® Excel®, HTML, Macromedia® Flash, ASP.NET and WAP forms in minutes with no servers and no programming. Encrypted results can be downloaded to Microsoft Access®, Microsoft Excel or any ODBC compliant database. Integrated alerts support e-mail notification, payment processing through VeriSign® and Authorize.Net® and CRM integration with Your form | Online | 5 minutes | Secure | No programming. To learn more about FormRouter, visit

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