FormRouter Enables VisitIreland To Streamline Online Lead Capture Process

Full service online form building and hosting speeds implementation

CARY,N.C. (July 27, 2004) – FormRouter, Inc., announced today that VisitIreland, a comprehensive Irish travel portal, implemented FormRouter’s FastTrack Service for capturing qualified leads through their Website. FastTrack is a new service designed to free users from the challenges of building and hosting Web-based forms.

FormRouter’s FastTrack Service enabled VisitIreland to streamline their quote request process resulting in additional sales. Lisa May, IT Manager for VisitIreland claimed, “By capturing leads online 24/7, we increased our sales by 25% in the first month. We selected FormRouter to enable functionality that we didn’t have time to build.”

FormRouter users are able to create, host and retrieve online form responses directly to their desktop database. With FastTrack, FormRouter now handles form building, utilizing the right form format, such as ASP, HTML or PDF, to meet customer requirements.

Kurt Kaliebe, Vice President, Business Development for FormRouter commented, “By outsourcing form development, hosting and data routing, VisitIreland is able to focus resources on the business of helping people realize their dream of traveling to Ireland.”

About FormRouter

FormRouter is redefining how large and small organizations deploy electronic forms. FormRouter’s hosted service slashes the cost, reduces the time and simplifies the task of collecting data through forms. Using FormRouter, non-programmers and IT professionals can deploy HTML, Adobe PDF®, Microsoft® Excel, Microsoft Word, Microsoft InfoPathTM, Macromedia® FlashTM, ASP and ASP.NET forms in minutes with no servers and no programming. Encrypted results can be downloaded to Microsoft Access, Microsoft Excel or any ODBC compliant database. Integrated alerts support e-mail notification, payment processing through VeriSign® and Authorize.Net® and CRM integration with Your form | Online | 5 minutes | Secure | No programming. To learn more about FormRouter, visit

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