A big part of selling online advertising
is proving effectiveness.
FormRouter can empower organizations to collect that proof
as readers respond to online ads.This allows online
sales to walk in the door with solid proof of the value.
Many media websites offer E-mail responses to advertisers
from their travel sections or real estate listings. Currently,
readers click on an e-mail links that go directly to advertisers.
By using FormRouter technology, E-mail links can be substituted
with online forms. The advertiser still gets their e-mail,
but the media company get a full database of every inquiry
that comes through.