Media companies live and die by their subscription
base. Growing and maintaining subscription levels is an ongoing
battle.
By utilizing FormRouter today, your organization could start
an online retention campaign at low cost and little effort.
Step 1:
Gathered E-mail addresses from existing circulation databases
Gather E-mail addresses from your existing
subscription database and load them into bulk E-mail software.
Step 2:
Build a secure online response form
Included in every FormRouter account is
a tool called the Simple Form Builder. Use this tool to build
a response form in minutes.
Step 3:
Create an outgoing E-mail
Create an out going E-mail message with
a strong call to action to increase responses. Incentives
with a short expiration date work well. Example: Act now!
Offer is only good for 5 days.
Step 4:
Link the response form to your outgoing E-mail and send
After a subscription form is built in your
FormRouter account a link is automatically generated. Links
to forms can be cut and pasted into E-mails or Websites.
Step 5:
Capture responses to a database automatically
FormRouter’s client tool can automatically
write online form responses securely into database.
Step 6:
Track responses
Included in every FormRouter account is
a Reports tool. Use this tool to track activity with online
graphical reports.
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