Routing Sales Leads and Dealer Requests with ELAN™

ELAN™ Home Systems has been the leading manufacturer of innovative, award-winning distributed audio, video and home automation systems since 1989.

ELAN has become one of the fastest-growing companies in custom audio and video. Since 1995, the company has experienced 600 percent sales growth.

ELAN Testimonial (PDF Format) | Word Format

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ElanHomeSystems.com

Challenge:

Each year ELAN recieves tens of thousands of:

• Sales Leads
• Product literature request
• Local dealer inquiries
• New Dealer inquiries
• Comments
• Questions
• Complaints

Inquiries needed to be securely pulled to databases in ELAN offices so that staff could:

• Follow up
• Report activity
• Track progress
• Make management decisions

Solution:

• ELAN’s technical staff used FormRouter’s Simple Form Builder to rapidly model a fully functional form
• E-mail alerts were built with FormRouter’s easy to use online Alert Builder
• Event managers reviewed the form and alert to make sure that it met each departments needs
• Once form fields were reviewed, ELAN’s technical staff pulled the form code (HTML) from FormRouter into their own Web tools to enhance graphically
• Next, beautified forms were uploaded to ELAN’s FormRouter account for secure hosting
• Links from the ELAN Web site directed inquiries to the form
• Form responses were securely captured to a Microsoft SQL Server database in the ELAN offices using the FormRouter Client Tool. Note: any database could have been used (example: MS Access)
• Staff in different departments used the database to take timely action on all requests

Benefits:

ELAN’s use of FormRouter technology within their organization resulted in efficiencies including:

• FormRouter enabled ELAN’s Web development staff to use the tools they already knew to rapidly create beautiful custom forms
• FormRouter’s secure data routing capability gave ELAN the ability to capture sensitive information within the forms that would not have been suitable for email transfer
• Email alerts, set up on the FormRouter Server, were used to notify specific event managers when critical data was submitted
• The FormRouter Server automatically routed responses to a database in the ELAN offices

Special Note: With exception of graphically enhancing the look of the online forms, a managers without programming could have done all of this themselves. In addition, if a form required online payment, that also could have been enabled instantly with FormRouter.

Summary:

ELAN Home Systems experienced both cost and time savings managing their inquiries. By using FormRouter technology, ELAN set up a response system in record time, maintained total control over the look of their forms, and routed data directly to staff databases. As a result, customers and dealers enjoyed a smooth communication process.