Capturing leads for DNA testing

DNA Genotek is focused on improving DNA collection. Their lead product, the Oragene™ DNA Self-Collection Kit, is the easiest way to collect and preserve large amounts of DNA from saliva. Oragene’s reliability and ease-of-use have resulted in rapid adoption at top-tier health research institutions such as Harvard, Stanford, Cambridge, and Johns Hopkins. DNA Genotek markets its products worldwide and has established a global customer base, with more than 750 labs in 45 countries currently testing and using their products.

dnagenotek.com

Challenge:

DNA Genotek wanted to develop a form to capture qualified sales leads from their on-line channel. The objective was to develop an on-line forms that would provide the following benefits:

• Provide potential customers a forum to request additional information, order test kits or to request a quote.

  Genotek needed an online form that could track where leads were coming from.

• Capture all of the information in a database for ongoing analysis and metric tracking.

  Genotek needed to capture data into Microsoft Access for long term storage. Access allows information to quickly be exported to Microsoft Excel for further analysis and tracking.

• Creation of a form that would be flexible to address changing requirements.

  Because form requirements have a tendency to change over time, it was important to select a solution that allowed for rapid modifications.

• The option to collect online-payments in the future.

  Genotek did not want to be trapped into a solution that would not grow with their needs.

Solution:

FormRouter quickly responded to develop an online form solution. Experienced account representatives worked to define the requirements and to offer solutions that would meet Gentek's immediate and ongoing needs.

Benefits:

Using on-line forms has lead to an increase in the number of qualified sales leads Genotek captured from their website. It has allowed Genotek to track metrics for our web leads and to offer our customers a 24/7 option to request information.

Summary:

"Once we made the decision to move forward with the on-line form we wanted to get up and running quickly. FormRouter developers were collaborative and helpful in developing and revising the form."

" I would not hesitate to recommend FormRouter. Their consultants are friendly and provide superior customer service. It is refreshing to work with a supplier that is truly looking to develop collaborative, win-win relationships with their customer."

"I have enjoyed working with the FormRouter team and am impressed with their responsiveness and technical skills."

Cindy MacCullough
DNA Genotek