Using FormRouter to help manage business processes
and eliminate spam at Ray Price Harley-Davidson/Buell™
Ray Price Harley-Davidson/Buell™, located
in Raleigh, North Carolina, is one of the most successful Harley-Davidson
dealerships in the United States specializing in motorcycle,
parts and accessory sales.
Like most businesses, the Ray Price dealership
has experienced an increase in data flowing into the dealership
via their Website (www.rayprice.com). The increase in data flow
has led to increased sales and enhanced customer communication.
However, Ray Price management quickly realized the pains associated
with managing this quantity of data and turned to FormRouter
to help them quickly and easily address the following issues:
Eliminate hundreds of daily junk E-mails coming
into their E-mail boxes from addresses posted on their Website:
Junk E-mail leads to lost productivity, missed legitimate
Website requests and an increased chance in receiving Internet
Securely route sensitive data received from online
sales and rental request forms:
Now, more than ever, sensitive and personal information
should only be transferred through the Internet via secure
forms to avoid identity fraud and the theft of credit card
information. Sending this information via E-mail is not
secure and should not be used to route this type of data.
Manage new registrations and survey responses from
their customer loyalty program:
The importance of maintaining a customer database is becoming
a business requirement in the face of increased competition.
The ability for a business to capture and manage customer
feedback provides a competitive advantage over other businesses.
To eliminate the spam problem from the Ray Price Website,
all department E-mail addresses were replaced by secure inquiry
forms easily created with the FormRouter Simple Form Builder.
Inquiries are now routed directly to the appropriate department
as well as collected in a master Microsoft Access database
to be used in future marketing efforts.
Each form on the Ray Price Website that collected credit
card or other sensitive info was easily FormRouter enabled
to meet security compliance standards.
Using FormRouter tools and technology, registration forms,
customer survey forms and customer referral forms were easily
created and deployed. This data flow has quickly become the
backbone of the Ray Price Rewards Program. All form responses
flow from the Ray Price Website and outgoing email correspondence
directly to their Access database, creating a single repository
for easy reporting and analysis.
Ray Price Harley-Davidson’s use of FormRouter
technology within their business has resulted in efficiencies
Elimination of spam from the Ray Price Website greatly
increased the productivity of the Ray Price staff and has
avoided missed opportunities from incoming E-mail inquiries
that had been previously blocked by spam filters and overcrowded
FormRouter’s secure data routing capability gave
Ray Price the ability to capture sensitive information within
forms that would not have been suitable for E-mail transfer.
FormRouter enabled online forms used for the Ray Price
Rewards program has: enabled over 10,000 customers to join
the program and complete monthly surveys; empowered management
to make timely business decisions based on the ease at collecting
and analyzing customer feedback; and helped to create a community
between the business and its customers.
Ray Price Harley-Davidson/Buell Inc. continues
to expand its use of FormRouter technology throughout their
business. The ease at which forms are created, deployed and
capture data allows Ray Price management the ability to realize
the above mentioned benefits while still focusing on their core