Capturing Leads At VisitIreland

VisitIreland is a comprehensive Irish travel portal dedicated to promotion of Irish tourism, e-commerce, and all things Irish. They have combined free online vacation planning guides and information to assist travelers in planning and booking an exciting vacation to Ireland

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VisitIreland.com

Challenge:

Visitors to Web sites become prospects or leads when they take an action on a Web site such as requesting information. For VisitIreland, one key action is requesting a quote for a self-drive vacation. Receiving these requests via E-mail created a few challenges for VisitIreland:

• Accurate quotes couldn’t be generated from submitted information

  Quote requests were submitted by clicking on a Web site link which generated an E-mail message. Without guidelines or requirements in the E-mail, submitted information was typically incomplete.
  

• Response time was slower than desired

  Incomplete requests required additional, iterative E-mail messages to clarify details so an accurate quote could be generated. Phone calls were expensive and difficult to schedule given time zone differences from international requests.

• E-mail submissions were inefficient to manage and leverage

  Information received in an email couldn’t be easily edited or tracked. Retyping or copying into a database was time consuming and potentially error-prone.
  

  
  

Solutions:

VisitIreland selected FormRouter’s FastTrack Service to create, host and implement a dynamic request form.

• Required fields insure sufficient information is captured
• Secure form and data transmission gives requestor a level of confidence and comfort to share personal information
• Embedded links provide easy access to additional details
• Dynamic form fields reduce error by presenting selection options based upon other key selections
• Interactive calendar enables easy date selection
• Email alerts provide a copy of submitted information to the requestor (for review and verification) and notify VisitIreland that a request has been submitted
• Secure download of responses into Microsoft Access enables efficient data management

Benefits:

Complete request forms enable VisitIreland to rapidly turnaround accurate quotes. As a result, VisitIreland has:

• Increased sales bookings by 25%
• Doubled the number of incoming requests
• Saved time and streamlined their quote request process
• Increased customer satisfaction
• Increased business with international customers
• Created a structured prospect database
• Achieved results quickly with a rapid implementation
  

Summary:

FormRouter’s FastTrack Service enabled VisitIreland to streamline their quote request process resulting in additional sales. By outsourcing their form development, hosting and data routing, VisitIreland is able to focus their resources on their business of helping people realize their dream of traveling to Ireland.